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Wednesday, July 22, 2020 | History

4 edition of 100 top copy writers and their favorite ads found in the catalog.

100 top copy writers and their favorite ads

Perry Schofield

100 top copy writers and their favorite ads

by Perry Schofield

  • 377 Want to read
  • 17 Currently reading

Published by Printers" Ink Pub. Co. in New York .
Written in English

    Places:
  • United States.
    • Subjects:
    • Copy writers -- United States.,
    • Advertising copy.

    • Edition Notes

      Statementwith a foreword by Philip W. Lennen.
      Classifications
      LC ClassificationsHF5810.A2 S3
      The Physical Object
      Pagination223 p.
      Number of Pages223
      ID Numbers
      Open LibraryOL6150801M
      LC Control Number54002495
      OCLC/WorldCa1141892

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100 top copy writers and their favorite ads by Perry Schofield Download PDF EPUB FB2

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Get this from a library. top copy writers and their favorite ads. [Perry Schofield] Recently an email dropped into my mailbox. It was from Drayton Bird – one of the top gun copywriters in the world today. The example given in that email is hilarious. But it also makes it plain clear why you need to study the following ad copy examples.

But at first, let me tell you what Drayton Bird ://   Take a look at a list of the top books of all time, nominated by writers from around the world, from Things Fall Apart to Mrs Dalloway, and from Pride and Prejudice to Don Quixote Reset and refocus your momentum in your copy career when you follow this 5-step formula.

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Jobs are somewhat concentrated in major media and entertainment markets—California, New York, Texas, and Washington, DC—but improved communications and Internet capabilities allow writers and authors to work from almost :// When going back to the source of ad copy that is both audience and benefit-focused (as well as backed up by empirical testing), many will point to Claude Hopkins and Scientific Advertising from I own that book too, but my favorite “old school” copywriting book is the updated version of John Caples’ Tested Advertising :// It takes a long time to read a book.

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